Informational interviews are a secret weapon for job seekers. It offers a window into an industry, company, or specific role from someone already there. Unlike a job interview, the goal is to gather valuable information to guide your career decisions and job search strategies. Learn everything you need to know about informational interviews, including who to interview, how to conduct them, and how they can help you land a job below.

What is an Informational Interview?

An informational interview is a casual conversation between a job seeker and a professional in a field or company of interest. It’s an opportunity to learn about the day-to-day realities of a job, the company culture, industry trends, or a possible future career path. But most importantly, informational interviews are not job interviews! 

Why Do an Informational Interview?

You may wonder why you should do an informational interview if it does not end in a job. This interview type ensures your job search ends in a position that is everything you dreamed it would be. Some of the ways informational interviews support include:

Career Insight

Gain firsthand knowledge about a job type, company, or industry from an expert. They will provide honest opinions, first-hand experiences, and advice. It can fill the gaps in your research, reveal secretly toxic workplaces, and strategize the next steps. 

Networking 

By networking with professionals in your industry, you increase your visibility. These relationships can lead to future job referrals, recommendations, and inside information about job openings.

Preparation

Talking with experts also helps you receive resume and cover letter support and discover the skills and experiences most valued in the industry. You can also use informational interviews to practice your communication skills for the actual job interview.

Who to Choose for an Informational Interview

You may not know where to start if you are new to informational interviews. Here are some areas to search for potential interviewees:

LinkedIn Connections

Use LinkedIn to find professionals in your dream company or those with your dream job title. You can reach out with a cold message, or ask your mutual connections for an introduction.

Alumni Networks

Universities and colleges will have a vast alumni network. Reach out to alumni who are working in your industry of interest. Alumni are always willing to help fellow graduates and can connect you with more local opportunities.

Professional Associations

Join industry-specific associations or groups where you can connect with executives, professionals from the same background, or local industry experts.

Networking Events

You can meet potential interviewees at industry conferences, workshops, and lunches. There are tons of professionals at these events, so don’t be afraid to put yourself out there.

How to Request an Informational Interview

Reaching out for an informational interview can be intimidating, but most professionals are willing to help. Here are some tips for making a successful request:

1. Be Clear and Concise

Keep your request short and to the point. Mention who you are, how you found them, and why you’re interested in speaking with them.

2. Personalize Your Request

Tailor your message to each individual. Mention a specific aspect of their career or background that you admire or find relevant to your interests.

3. Be Respectful of Their Time

Ask for a brief meeting, such as 15-20 minutes. This shows respect for their time and increases the likelihood they will agree.

Sample Email Request

Hi [Name],

I hope this message finds you well. My name is [Your Name], and I am currently [Your Position/Student at X University]. I came across your profile on LinkedIn and was inspired by your work experience in [specific field or company].

I am exploring career opportunities in [industry/field] and would greatly appreciate the chance to learn more about your experiences. If you have 15-20 minutes to spare, I would love to set up a brief informational interview at your convenience. 

Thank you for considering my request. I look forward to the possibility of speaking with you.

Best regards,

[Your Name]

[Your Contact Information]

How to Conduct an Informational Interview

Once your interview request is accepted, it’s time to prepare and conduct the interview! Here are the steps to ensure a successful informational interview:

1. Research Thoroughly

Learn more about the interviewee’s background, company, and industry. This will help you ask informed questions and demonstrate your interest in them as a connection. 

2. Prepare Your Questions

Create a list of questions that cover different aspects of the job, company culture, career path, and industry trends. Here are some examples:

  • Can you tell me about your career path and how you got to your current position?
  • What does a typical workday look like for you?
  • What skills and experiences are most valuable in your role?
  • How would you describe the company culture?
  • What are the biggest challenges and opportunities in your industry right now?
  • Can you recommend any resources for someone looking to enter this field?

3. Be Professional

Treat the informational interview with the same level of professionalism as a job interview. Dress appropriately, arrive on time, and be respectful and courteous throughout the conversation.

4. Take Notes

Bring a notebook or use your phone to jot down key points and insights. This will help you remember important details and find recommended resources later. 

5. Express Gratitude

At the end of the interview, thank the interviewee for their time and insights. Follow up with a thank-you email to reiterate your appreciation and keep the door open for future contact.

With time and practice, you can become an expert at leveraging informational interviews for your job search. Remember that your career is a journey and should be filled with opportunities that propel you forward without sacrificing your values. 

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