It’s no secret that resume screenings are reviewed by technology more often than not. A 2023 study by Jobscan found that 97.4 percent of Fortune 500 companies used Applicant Tracking Systems (ATS), which many companies use to filter applications. One of the most effective methods for ensuring your resume gets past the ATS and into a human’s hands is by strategically using keywords.
The concept of using keywords in resumes has evolved alongside advancements in technology. With the rise of ATS the importance of keywords has dramatically increased. ATS software scans resumes for specific terms related to the job description, making it essential for job seekers to tailor their resumes accordingly. Understanding and implementing the right keywords can be the difference between landing an interview and being overlooked.
The Role of Keywords in Resumes
So, when we say “keywords,” what are we really talking about? Keywords are specific words or phrases that relate to the skills, qualifications, and experiences required for a job. They are often found in the job description and are used by ATS to rank candidates. Including the right keywords can significantly increase the chance of your resume being seen by a human recruiter. In essence, keywords act as a bridge between your resume and the job you are applying for, ensuring that your application aligns with the employer’s needs. Unfortunately, keywords won’t be clearly listed, so it’s up to you to know how to identify and express them.
How to Find the Right Keywords
Analyze Job Descriptions
Carefully read the job postings you are interested in and highlight recurring terms. These are likely the keywords you should incorporate into your resume. For example, if a job description frequently mentions “team leadership” or “data analysis,” these phrases and synonyms should be prominent in your resume and highlight the experiences and tangible results you have demonstrated in those areas.
Use Online ATS Scanner Tools
Tools like Jobscan or Resume Worded can help identify keywords by comparing your resume to job descriptions. These platforms analyze the text and suggest improvements, ensuring your resume is optimized for ATS.
Industry Research
Stay updated on industry trends and jargon. This knowledge can help you identify relevant keywords that may not be explicitly mentioned in job descriptions. For instance, if you’re in the tech industry, terms like “AI” or “machine learning” might be crucial.
Optimize Your Resume for Keywords
Tailor Each Resume
Customize your resume for each job application by including keywords specific to that role. This personalization shows employers that you have taken the time to understand their needs.
Use Synonyms and Variations
If a keyword is “project management,” consider using variations like “project manager” or “managed projects.” This approach ensures that your resume is comprehensive and covers possible keyword variations.
Balance is Key
While keywords are important, it’s about finding harmony to ensure your resume remains readable, authentic, and not overly stuffed. A well-written resume should flow naturally and not feel like a list of buzzwords. Incorporate keywords in a natural way while highlighting tangible results of your work—don’t derail a sentence by including keywords that don’t fit.
Take Your Career to New Heights
Jobscan recommends an 80% or higher match rate to job descriptions to be more likely to be shortlisted. This statistic underscores the importance of keyword optimization.
At TalentAlly, we continuously upload resources to help you craft the perfect resume. Attend our career fairs to connect with industry professionals and gain insights into the latest resume trends. Visit our job board to find opportunities that match your interests, and take what you learned here to apply for jobs with inclusive companies!
By understanding and implementing the right keywords, you can significantly improve your chances of landing an interview and advancing your career. Remember, your resume is your first impression—make it count with the right keywords.
